NFTs and Innovations in Sports Marketing

It's possible that the biggest buzz word in the world right now is "NFTs."

For most people these little curiosities have moved the world of Cryptocurrencies from the misunderstood and dismissed realm of fads to the mainstream (albeit still often misunderstood).

For leaders in the field of Sports Marketing and Sports Memorabilia, change is not new to us. However, seldom has a single topic so quickly and so publicly shaken up the grounds on which our industry has been built.

In this episode we take some time to explain what NFTs are, how they relate to this industry, and how past changes -- both externally and internally -- have brought about significant changes to our world.