Building an NHL Brand with Brad Janson

Back by popular demand! We couldn't go more than a couple weeks without our listeners asking for us to have equipment ambassador Brad Janson back on the podcast.

There are a few names in the world of hockey equipment companies which everyone knows: CCM, Adidas, Warrior, Easton...

But what does it take for a new company entering the scene to make a name for themselves?

Brad has worked for the biggest names, as well as some newer names, and he's here to tell us all about the differences in each.