Episode 12

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Published on:

10th Jun 2021

Gifting with U2, Madonna, Phil Collins, and the Toronto Maple Leafs

Many people know Frameworth for our work in Sports Marketing, but it's not uncommon for a sports marketing company to take a detour with a project in a different industry.

This is because the ideas which work well in sports often work well in entertainment fields such as music, movies, etc. Join us this week for a behind the scenes look at how we managed to secure a project supplying the VIP gifts for worldwide concert tours for artists such as U2, Madonna, Phil Collins, Black Sabbath, and more!

We also dig into how this got us on the path to co-author, market, and publish Eddie Shack's biography.

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About the Podcast

The Sign Off: A Frameworth Podcast
A behind the scenes look at Sports Marketing from those who helped invent it
Welcome to The Sign Off: A Frameworth Podcast.

This is a forum for all the stories you didn't know you WISHED you knew about the inner workings of the world of Sports Marketing.

Away from the arenas, there's a lot more that goes on behind the scenes, and it's often precisely where some of the most amazing stories take root.

Join us as we explore how every day people come together with a passion and fandom towards sports to form the web of industry which serves as an integral element of the games we all know and love.

About your host

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Mikey Ehrenworth