Episode 25

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Published on:

9th Sep 2021

The Unsung Hero of Sports Marketing - Mike Brown of WGA (Wayne Gretzky Authentic)

This week we sit down to discuss a name in the world of Sports Marketing and memorabilia which you may not have heard. In spite of that, he played a massive role in shaping the way Wayne Gretzky's entire persona has been marketed through the years.

Mike Brown ran WGA (Wayne Gretzky Authentic) from its incarnation, and, together with Brian Ehrenworth of Frameworth, changed the way the world would view an elite superstar's memorabilia.

Mike and Brian shared several years together pioneering new ideas, and this episode is dedicated to reliving that legacy.

Send your thoughts, comments, and questions to SignOffPod@Frameworth.com

Twitter: @FrameworthSports

Instagram: @FrameworthSport

Mikey's Twitter: @RetrogradeMikey

www.frameworth.com

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About the Podcast

The Sign Off: A Frameworth Podcast
A behind the scenes look at Sports Marketing from those who helped invent it
Welcome to The Sign Off: A Frameworth Podcast.

This is a forum for all the stories you didn't know you WISHED you knew about the inner workings of the world of Sports Marketing.

Away from the arenas, there's a lot more that goes on behind the scenes, and it's often precisely where some of the most amazing stories take root.

Join us as we explore how every day people come together with a passion and fandom towards sports to form the web of industry which serves as an integral element of the games we all know and love.

About your host

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Mikey Ehrenworth